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SEO

SEO Services Melbourne Based Benefits

Most businesses in Melbourne or in Australia have a website.  This is because whether you are a small local business or have a business spread across Australia, you can’t reach out to all your potential customers just by traditional marketing methods like Television or print advertising.

In these times of increased competition not only from local folks but globally, you have to think out of the box.  Your own website is your window to the world and helps you reach out to potential customers.

Keywords are Like Neon Signs for Search Engines

Most people these days will search certain keywords or keyphrases on search engines like Google, Bing or Yahoo. Careful keyphrase selection is important.

These keyphrases are related to the products or services they intend to get information about or buy. But often, they just click on the 1st-page links that appear on a search engine like Google.

Hence, it is imperative that your website be on Page 1 of a Google search. But Google throws up millions of search results for every query. Thus, it can be a very difficult task to appear on Page 1 without some expert help.

You need to seek a good provider of SEO Services in Melbourne.

What is Search Engine Optimisation?

SEO, or search engine optimisation, is the process by which your website content is optimized to appear very high in searches on search engines.

Higher searches mean more traffic to your website, which could translate to better sales for your business.  You need an SEO services provider that uses innovative and ethical techniques, and a comprehensive approach to search engine optimization.

What Do Search Engine Optimisation Services Include?

SEO Services generally include:

  • Keyword research to find out which keywords/keyphrases are most important for your nature of business
  • Optimizing web content using meta tags and strategically placed keywords/keyphrases.
  • Generate meaningful backlinks for more traffic to your website
  • Aim to rank your website on Page 1 of search results
  • Search Engine Marketing
  • Feature on Google Places: This allows you to appear very high on a local search listing for a product or service in say, Melbourne.  This helps in effectively reaching out to your local buyer.
  • Monitoring and tracking of website hits and the sources through Analytics accounts: This helps you in tracking your link exchanges as well as online marketing initiatives.
  • Regular reporting of results to help you understand how your dollar spends are working for you, where each cent is going and what is generating the most clicks and conversions for you.
  • Brand Management and Promotion by positioning your brand through online marketing and content optimization

Why should you use an SEO Services Provider in Melbourne?

Good question!  In these days of globalization, your aim should be to hire the best SEO Services Provider that money can buy. But, there are certain benefits of hiring a local firm if you are based out of Melbourne or indeed anywhere in Australia.

An SEO Services Provider in Melbourne offers you the following benefits:

  • Has a local understanding especially of specific local businesses and issues
  • Understands your language and your needs
  • Culturally on the same page as you are
  • Service and maintenance is easier
  • Communication is optimal
  • High standards of service on par with any international agency
  • Cost effective

Agencies providing SEO Services in Melbourne are among the best in the world. If you are in Australia, give us a call, and we would be pleased to assist you with your online marketing and digital needs.

Changes in Google Analytics Report Interface

Google recently released a new version of Google Analytics in beta for users.  However, if you log in to your analytics account you won’t see any major changes straight away.

You need to activate this feature first.  So if you want to road test it for yourself, you need to go to the top of your screen and hit the link that says “New version.”

The interface looks different but the information is the same. What is new in the latest version of Google Analytics is the ability to obtain a report on site speed.

This report measures the page load time of your site. However, you won’t be able to see the report immediately.

Before you can activate the report, you need to add in a little bit of code on your site so it can complete the page speed test. Ironically, adding this code onto your site actually slows it down a tiny bit (but apparently not be any significant degree). The people at SEO Moz have a useful report on Page Load Speed.

The site speed report provides useful information such as:

  • What landing pages are the slowest?
  • How your page load time varies across geographic locations?
  • Does your site load slower or faster for different browsers?
  • Which campaigns have faster overall load times?

Why Page Speed is Important

Google is passionate about speed and making the web faster. Slow landing pages impact your conversion rate as well as your Adwords Landing Page Quality Score and your ranking in Google Search. This means that not only will it result in fewer visitors taking action on your site, it also means you will pay more in pay per click campaigns and you may not rank as high on Google as some of your competitor sites. Ouch!

It is in your interest to have a website that loads quickly. This is a major negative and nail in the coffin for flash based websites which typically have a lower page load time.

What is Search Engine Optimisation

SEO is an acronym for “Search Engine Optimisation”. In simple terms, it means improving the navigation, content, and link popularity of your website. This helps your site to be found easily by the search engines and considered relevant for the terms your buyers use to find your products or services.

The more relevant the search engine thinks your site is, the higher up in the results it places your business.  Professional Search Engine Optimisation involves ensuring your website gets found in search engines such as Google, Bing and Yahoo.

Overall, the entire process deals with optimising web pages on your website and other websites, in order to improve the position of your site in the search engine ranking. The level of effort to get to page one in Google can vary significantly. Below are a couple of factors that will impact your search engine page results:

  • Your domain name / URL
  • The age of your domain name
  • Title page
  • Page structure
  • Keyword density
  • The amount of competition in your market
  • The number of back links pointing to your site versus your competition
  • The quality of back links pointing to your site (the higher the page rank the more powerful the link)
  • How relevant the pages are to the search terms the user has typed in

The ultimate goal is to attain a first-page ranking. After all, few people look beyond this first page for results.

Keywords, or keyword phrases, are a critical component of search engine optimisation services. Since search engines are generally concerned with ranking web pages by text, then knowing how to create the text on your site, or in your articles, can have a vast and vital impact on how high your page, or site, ranks.

Why Search Engine Optimisation?

A website’s ranking on search engines (especially Google) is quite important when you take into account the following important statistics:

  • 90% of users don’t go past the Page 1 of Google
  • 42% of users click on the website on position 1, 12.5% on position 2 and only 8% on position 3

What does this all mean?

This means that if your website is not on Page 1 of Google and in the top 3 positions, then you are effectively missing out on more than 60% of potential visitors (and customers for that matter).  That means less traffic or visitors to your site, fewer sales and less profit.

Can you imagine how profitable your business could be if:

  • Your prospects found your website at the top of search engine results?
  • Your site is found at the time customers are considering buying your product/service?
  • All the keyword traffic that is currently going to your competitors, started coming to you instead.

What is a Link Wheel?

Link wheels refer to the practice of linking external social web 2.0 sites together into a wheel format to support your ‘hub’ site. One site becomes a hub and each hub has a number of other sites (spokes) linking to the hub. Each hub links back to your main website. This hub and spoke marketing are not new and we have been using this technology for high rankings for a long time.

The purpose of setting up a link week was to improve search engine rankings. The implementation of the link wheel concept is used to boost your position in the search engine results. It was a powerful tool for improving the ranking of a website.

The theory behind link wheels is that each site will have more authority in the eyes of the search engine than if they were left unlinked. This in turn means that links to your homepage become more valuable, and give your site a boost in the search engines rankings.

Creating link wheels was a lot of hard work. This is because a lot of content is needed and this can be a very time-consuming process.

Should you use a link wheel strategy today?

Link wheels are now considered old hat and are not recommended. The issue with them was that the further you go out from the main hub of content, the poorer the quality of the content was on the site. This just created webspam and Google started to penalise those sites making them useless as a link building strategy.

These days it is far better to focus on creating content for your own site and attracting links naturally or via link outreach. Link outreach is where you ask a blog owner to link your website. This might be useful to them if they feel it would add value to their readers.

It’s even better if your content is so good, that people want to link to you naturally.

So if you are struggling with getting your sites ranked higher in the search engines for a given keyword, let us develop a content strategy to help support your overall SEO.